I specialise in strategic brand identity design and considered Shopify websites. My work focuses on clarity, structure, and long-term usability — creating cohesive brand and website experiences rather than quick or trend-led builds.

No. I don’t guarantee sales or traffic.

Instead, I focus on building clear, well-structured brand and website foundations that support long-term growth. Performance depends on many factors beyond design, including marketing, product, and audience.

You don’t need everything fully figured out.

A general idea of your goals, audience, and what you’re hoping to achieve is enough to get started. We’ll clarify direction together during the discovery stage.

Timelines vary depending on scope, but most projects take between 2–8 weeks from discovery to launch. Branding-led projects or combined brand and website work may take longer to ensure everything is considered and cohesive.

I work with clean, flexible Shopify themes and customise them to suit each brand. Theme choice depends on your goals and requirements — I prioritise clarity, usability, and long-term manageability over heavily customised or overly complex setups.

Yes. All websites are designed and optimised to work seamlessly across mobile, tablet, and desktop devices. Mobile usability is considered from the start, not added as an afterthought.

Yes. Shopify is designed to be easy to manage, and I build websites with long-term usability in mind. You’ll be able to update content, products, and imagery confidently after launch.

Ongoing support can be discussed depending on your needs. Some clients prefer to manage their site independently, while others benefit from occasional support or updates. We can talk through options once your project is complete.

Projects are priced based on scope rather than fixed packages. A deposit is required to secure your project, with the remaining balance due before launch. Full details are outlined once scope and timelines are agreed.

I’m not currently VAT registered.

The best place to start is by submitting a project enquiry. I’ll review your details and get back to you if it feels like a good fit so we can discuss next steps.