Selected Work

A small selection of branding and Shopify projects designed for independent businesses.

Each project begins with clarity and intention — creating cohesive brand and website experiences that are easy to manage and built to grow.

CASE STUDY 1

Studio Reform

Brand Identity & Shopify Website for a Pilates Studio

A branding-led project focused on creating a calm, premium identity and a Shopify website designed to turn visitors into bookings — with clear structure, simple navigation, and an effortless class booking experience.

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Case Study 2

Second Shift

Brand Identity & Shopify Homepage Concept for a Women’s Fitness Brand

A branding-led concept project focused on refining the visual identity of a women’s fitness brand and translating it into a structured, conversion-focused Shopify homepage.

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Case Study 3

Maison Elara

Shopify website design for an independent craft business

A clean, structured Shopify site designed to clearly present products, tutorials, and information — while remaining simple for day-to-day management.

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My Approach

  • Brand clarity before design

    Ensuring the brand direction is clear before translating it into a website.

  • Calm, considered branding and Shopify experiences

    Creating cohesive visual identities and websites that feel intentional, not over designed.

  • Strong foundations for long-term growth

    Built on Shopify with usability, structure, and SEO best practices in mind.

Looking for a brand and website that feel clear, calm, and built with purpose?

If you’re ready to invest in thoughtful branding and a well-built Shopify website, I’d love to hear about your project.

Start a project