Studio Reform — Case Study

Pilates Studio Branding & Shopify Website

Studio Reform is a London-based reformer Pilates studio focused on calm, intentional movement.

They needed a premium brand and Shopify website to elevate their positioning and make booking effortless.

The challenge

Many Pilates studios rely on Instagram or disconnected booking tools — creating friction for new clients.

Studio Reform needed a digital experience that felt as refined as the studio itself.

Studio Reform needed:
• A clear, premium brand identity
• A professional online presence
• Simple class booking
• Mobile-first experience
• A site that felt calm — not overwhelming

The goal wasn’t just “looking good” — it was turning visitors into bookings.

What I delivered

A cohesive brand and Shopify experience designed to support growth from day one.

• Brand identity & visual direction
• Logo & typography system
• Shopify website design & build
• Class structure & navigation planning
• Booking integration
• Mobile optimisation

Designed for movement

The brand uses warm neutrals, soft lighting, and refined typography to reflect the studio’s calm, focused atmosphere.

Every design decision supports ease:
• clear class structure
• simple booking flow
• distraction-free layout
• intentional spacing

The result feels considered, not cluttered.

Strategic foundation

Before design began, we clarified:

  • Clear structure and ideal client positioning.

  • Key booking journeys.

  • Tone and visual direction.

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This ensured every design decision had purpose — not decoration.

The result

A calm, premium Shopify experience that positions Studio Reform as a high-end Pilates destination — while making booking effortless.

• Looks more premium
• Builds trust instantly
• Makes booking effortless
• Converts more visitors into clients

Run a Pilates or wellness studio?

If your website feels outdated, cluttered, or hard to navigate, I design Shopify experiences that feel calm, structured, and built to convert bookings.

Enquire now