Tywlyth Teg — Case Study

Shopify Website Design for a Handmade Coastal Art Business

A custom Shopify website designed for a small, handmade business, with a focus on storytelling, calm visuals, and showcasing one-of-a-kind products in a thoughtful, uncluttered way.

Project Details

  • Platform

    Shopify

  • Services

    • Website design
    • Theme customisation
    • Content structure
    • Product presentation
    • SEO foundations

  • Industry

    Handmade art / creative small business

The Goal

The goal of this project was to create a calm, considered Shopify website that reflected the slow, intentional nature of the artwork.

The site needed to:

  • Showcase each hand-painted shell as a unique piece
  • Communicate the story behind the work and the artist
  • Feel warm, personal, and non-corporate
  • Be simple for the artist to manage and update independently

The Design

Story-led design

The website was structured to lead with story before sales — introducing the inspiration, process, and maker before inviting visitors to explore the collection.

Calm visual identity

A soft, coastal colour palette, generous spacing, and minimal typography were used to create a sense of calm and allow the artwork to remain the focus.

Product clarity

Each product page was designed to clearly explain what the piece is, how it’s made, and how it’s intended to be displayed — helping customers feel confident when purchasing handmade work online.

The Build

The website was built on Shopify using a clean, flexible theme, customised to suit the brand’s tone and visual identity.

Careful attention was given to:

  • Page hierarchy and content flow
  • Consistent layouts across product pages
  • Clear navigation and filtering
  • SEO foundations, including page titles and metadata

The build prioritised ease of use, performance, and long-term manageability for the business owner.

The Outcome

The final result is a calm, story-driven Shopify website that supports the handmade nature of the brand while remaining clear and easy to navigate.

The site presents each piece as one-of-a-kind, reflects the artist’s connection to the sea, and provides a simple, thoughtful shopping experience for customers.

This project was completed for a small creative business and is shared as an example of my approach to Shopify design for handmade and product-based brands.

Looking for a Shopify website that reflects your work and feels true to your brand?

Get in touch